Sociological Aspects of Risk in Marketing Management
In an article in the aspect of the sociology of risk, examines the problem of the risks associated with the management of marketing activities. It is proved that this category of risk due to the influence sotsiumnogo and individual human factors, whereby the fore the task of developing tools timel...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
North-West institute of management of the Russian Presidential Academy of National Economy and Public Administration
2018-04-01
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| Series: | Управленческое консультирование |
| Subjects: | |
| Online Access: | https://www.acjournal.ru/jour/article/view/11 |