Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

Using Social Media as a Medium for CSR Communication, to Induce Consumer–Brand Relationship in the Banking Sector of a Developing Economy

Social media has emerged as a flexible and interactive communication medium in the present digital era. Contemporary businesses use social media to achieve different communication objectives. However, using social media as a communication medium for corporate social responsibility (CSR) communicatio...

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Bibliographic Details
Main Authors: Shuchi Gupta, Nishad Nawaz, Abhishek Tripathi, Saqib Muneer, Naveed Ahmad
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Sustainability
Subjects:
social media
CSR
brand admiration
sustainability
brand relationship
consumer journey
Online Access:https://www.mdpi.com/2071-1050/13/7/3700

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https://www.mdpi.com/2071-1050/13/7/3700

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