Information search and media usage amongst adolescent Sowetons
This study investigates the buying behaviour of black adolescents in Soweto, with the aim of uncovering underlying trends which may be characteristic of other urban black teenagers. Specific objectives included investigating information search and media usage for confectionery products amongst black...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
1985-11-01
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| Series: | SA Journal of Industrial Psychology |
| Subjects: | |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/365 |