Multimodal IT marketing discourse: An integrated approach investigation

Multimodal IT marketing discourse: An integrated approach investigation

Websites of software vendors feature verbal and nonverbal means providing for a number of parameters to be taken into account in order to gain more comprehensive insights into the range and interplay of the means in use. This paper investigates the multimodal website marketing discourse of Microsoft...

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Bibliographic Details
Main Author: Natalia Vladimirovna Sokolova
Format: Article
Language:English
Published: Peoples’ Friendship University of Russia (RUDN University) 2020-12-01
Series:Russian Journal of Linguistics
Subjects:
marketing discourse
information technology
intention
persuasion
category
ideologeme
Online Access:http://journals.rudn.ru/linguistics/article/viewFile/24098/18400

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