Relationship between Marketing & Buddhism-An Analysis of Eight fold Path
It is quite evident that practitioners, scholars as well as laypersons are debating, arguing as well as conducting research on marketing in contemporary management arena. Some researchers argued that the concept of marketing has solution for all problems faced by customers & other stakeholder...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Srusti Academy of Management
2012-06-01
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| Series: | Srusti Management Review |
| Subjects: | |
| Online Access: | http://www.srustimanagementreview.ac.in/paperfile/1903298728_Relationship%20between%20Marketing%20&%20Buddhism%20-Nalin%20Abeysekera,%20Buddhika%20Hewawasam%20&%20Dr.K.S.Chandrasekar-Vol.%20-%20V%20%20%20Issue%20I%20%20%20Jan%202012.pdf |