Optimization Analysis of Supply Chain Resource Allocation in Customized Online Shopping Service Mode

For an online-shopping company, whether it can provide its customers with customized service is the key to enhance its customers’ experience value and its own competence. A good customized service requires effective integration and reasonable allocation of the company’s supply chain resources runnin...

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Bibliographic Details
Main Authors: Jianming Yao, Mengjie Gu
Format: Article
Language:English
Published: Hindawi Limited 2015-01-01
Series:Mathematical Problems in Engineering
Online Access:http://dx.doi.org/10.1155/2015/519125