PERAN MEDIASI E-SATISFACTION DAN E-TRUST TERHADAP E-LOYALTY

As the number of female customers shopping in online clothing stores increases, understanding how female customers’ e-loyalty is formed and fostered in this type of online store becomes very important. The purpose of this paper is to focus on female online clothing shoppers and to examine the mediat...

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Bibliographic Details
Main Authors: Rayi Retno Dwi Asih, Luki Adiati Pratomo
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2018-03-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
Online Access:https://www.trijurnal.lemlit.trisakti.ac.id/jasa/article/view/2537