The Impact of CSR Reputation and Customer Loyalty
Intense competition has in many markets decreased the prospects for differentiation in terms of technology and product/service quality. For this reason, CSR becomes an important attribute that can enhance a company's image. To win customers' loyalty in today's markets, companies have...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Ümit Hacıoğlu
2019-07-01
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Series: | International Journal of Research In Business and Social Science |
Subjects: | |
Online Access: | https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/302 |