The Impact of CSR Reputation and Customer Loyalty

Intense competition has in many markets decreased the prospects for differentiation in terms of technology and product/service quality. For this reason, CSR becomes an important attribute that can enhance a company's image. To win customers' loyalty in today's markets, companies have...

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Bibliographic Details
Main Authors: William Suley, He Yuanqiong
Format: Article
Language:English
Published: Ümit Hacıoğlu 2019-07-01
Series:International Journal of Research In Business and Social Science
Subjects:
Online Access:https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/302