Penentuan Pemilihan Operator Seluler dengan Metode Analisis Efektifitas

This study aims to examine the influence of advertising in print media, electronic media, and social media to consumer decisions in choosing Telkomsel cellular operators, the magnitude influence of each independent variable and the most dominant variable influence the consumer decisions. This study...

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Bibliographic Details
Main Authors: Edy Suhartono, Bambang Sri Wibowo
Format: Article
Language:English
Published: Universitas Proklamasi 45 Yogyakarta 2017-06-01
Series:Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship
Subjects:
Online Access:https://ejournal.up45.ac.id/index.php/maksipreneur/article/view/299