Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

Sustainable Businesses Speak to the Heart of Consumers: Looking at Sustainability with a Marketing Lens to Reap Banking Consumers’ Loyalty

Achieving consumer loyalty will remain a prime objective of every business in the current volatile, uncertain, complex and ambiguous environment (VUCA), which demands some out-of-the-box thinking on the part of policymakers to sustain the competitive advantage. Sustainability has been emerging as a...

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Bibliographic Details
Main Authors: Naveed Ahmad, Asif Mahmood, Antonio Ariza-Montes, Heesup Han, Felipe Hernández-Perlines, Luis Araya-Castillo, Miklas Scholz
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Sustainability
Subjects:
corporate social responsibility
consumer loyalty
bank
sustainability
brand loyalty
Online Access:https://www.mdpi.com/2071-1050/13/7/3828

Internet

https://www.mdpi.com/2071-1050/13/7/3828

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