PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA

PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA

This study refers to an earlier study that has been done by Sultan & Wong (2014). The purpose of this study was to determine the influence of Perceived Service Quality on the UniBrand Performance through Satisfaction in Private Universities. The design of this research is hypothesis testing usin...

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Bibliographic Details
Main Author:	Mega Arti Utami
Format:	Article
Language:	Indonesian
Published:	Universitas Trisakti 2016-08-01
Series:	Jurnal Manajemen dan Pemasaran Jasa
Subjects:	Keywords: Perceived Service Quality, Satisfaction, UniBrand Performance, Private University
Online Access:	http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1592

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