PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
This study refers to an earlier study that has been done by Sultan & Wong (2014). The purpose of this study was to determine the influence of Perceived Service Quality on the UniBrand Performance through Satisfaction in Private Universities. The design of this research is hypothesis testing usin...
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| Format: | Article |
| Language: | Indonesian |
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Universitas Trisakti
2016-08-01
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| Series: | Jurnal Manajemen dan Pemasaran Jasa |
| Subjects: | |
| Online Access: | http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1592 |