PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA

PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA

This study refers to an earlier study that has been done by Sultan & Wong (2014). The purpose of this study was to determine the influence of Perceived Service Quality on the UniBrand Performance through Satisfaction in Private Universities. The design of this research is hypothesis testing usin...

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Main Author: Mega Arti Utami
Format: Article
Language:Indonesian
Published: Universitas Trisakti 2016-08-01
Series:Jurnal Manajemen dan Pemasaran Jasa
Subjects:
Keywords: Perceived Service Quality, Satisfaction, UniBrand Performance, Private University
Online Access:http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1592
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spelling doaj-7d872ea0819f4bf784cc7aa074ab05c52020-11-25T00:05:04ZindUniversitas TrisaktiJurnal Manajemen dan Pemasaran Jasa0216-37802442-97322016-08-0182718610.2510/jmpj.v8i2.15921431PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTAMega Arti UtamiThis study refers to an earlier study that has been done by Sultan & Wong (2014). The purpose of this study was to determine the influence of Perceived Service Quality on the UniBrand Performance through Satisfaction in Private Universities. The design of this research is hypothesis testing using primary data obtained by distributing questionnaires directly to the 200 respondents who were active students of Private Universities in Jakarta. The analytical method used is Structure Equation Model (SEM). The result of this research conclude that there is a significant and positive relation between Perceived Service Quality and Satisfaction. There is a significant and positive relation between Satisfaction and UniBrand Performance. There is a significant and positive relation between Perceived Service Quality and UniBrand Performance.http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1592Keywords: Perceived Service Quality, Satisfaction, UniBrand Performance, Private University
collection DOAJ
language Indonesian
format Article
sources DOAJ
author Mega Arti Utami
spellingShingle Mega Arti Utami
PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
Jurnal Manajemen dan Pemasaran Jasa
Keywords: Perceived Service Quality, Satisfaction, UniBrand Performance, Private University
author_facet Mega Arti Utami
author_sort Mega Arti Utami
title PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
title_short PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
title_full PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
title_fullStr PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
title_full_unstemmed PENGARUH PERCEIVED SERVICE QUALITY TERHADAP UNIBRAND PERFORMANCE MELALUI SATISFACTION PADA UNIVERSITAS SWASTA
title_sort pengaruh perceived service quality terhadap unibrand performance melalui satisfaction pada universitas swasta
publisher Universitas Trisakti
series Jurnal Manajemen dan Pemasaran Jasa
issn 0216-3780
2442-9732
publishDate 2016-08-01
description This study refers to an earlier study that has been done by Sultan & Wong (2014). The purpose of this study was to determine the influence of Perceived Service Quality on the UniBrand Performance through Satisfaction in Private Universities. The design of this research is hypothesis testing using primary data obtained by distributing questionnaires directly to the 200 respondents who were active students of Private Universities in Jakarta. The analytical method used is Structure Equation Model (SEM). The result of this research conclude that there is a significant and positive relation between Perceived Service Quality and Satisfaction. There is a significant and positive relation between Satisfaction and UniBrand Performance. There is a significant and positive relation between Perceived Service Quality and UniBrand Performance.
topic Keywords: Perceived Service Quality, Satisfaction, UniBrand Performance, Private University
url http://www.trijurnal.lemlit.trisakti.ac.id/index.php/jasa/article/view/1592
work_keys_str_mv AT megaartiutami pengaruhperceivedservicequalityterhadapunibrandperformancemelaluisatisfactionpadauniversitasswasta
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