FÓRUM - CIDADE DE DEUS E JANELA DA ALMA: UM ESTUDO SOBRE A CADEIA PRODUTIVA DO CINEMA BRASILEIRO

The aim is to discuss and analyze production, marketing and exhibition paths in the domestic cinema market that show the movies, Cidade de Deus and Janela da alma, by outlining their convergences and the differences. This is a multiple case study of an exploratory nature, based on source triangulati...

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Bibliographic Details
Main Authors: João Paulo Matta Rodrigues, Elisabeth Loiola
Format: Article
Language:English
Published: Fundação Getulio Vargas 2009-01-01
Series:RAE: Revista de Administração de Empresas
Subjects:
Online Access:http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-75902009000100005&lng=en&nrm=iso