Factors of Consumer Behavior That Affect Purchasing Decisions on Blackberry Smartphone
This study aimed to determine factors of consumer behavior that affect to purchasing decision on BlackBerry Smartphone with the case study in Faculty of Economics, Tarumanagara University, Jakarta. The population was all students of faculty of economics who used or were familiar with the BlackBerry...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2016-03-01
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| Series: | Journal the Winners |
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| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/1810 |