Pertamina Energy Marketing Strategy and its Effect on Environment Performance

<p>The purpose of this study is to explore whether the Pertamina Energy marketing strategy has a positive effect on environment performance. In addition, we also verify whether Pertamina Energy marketing strategy was seen from IFAS and EFAS analysis, so we could find out the competitive positi...

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Bibliographic Details
Main Authors: Nana Trusnawati, Nursiti Nursiti, Dovina Navanti
Format: Article
Language:English
Published: EconJournals 2019-04-01
Series:International Review of Management and Marketing
Online Access:https://www.econjournals.com/index.php/irmm/article/view/8024