Investigating process maturity modeling as an advertising process improvement paradigm
This article examined a variant of the Capability Maturity Model integrated (CMMi) through the lens of advertising process improvement. The population and sample were taken from a national array of U.S. marketing organizations. Using ANOVA, a 0.05 significance level, and a stratification of service...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Aviation
2019-06-01
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| Series: | Marketing of Scientific and Research Organisations |
| Subjects: | |
| Online Access: | http://minib.pl/en/investigating-process-maturity-modeling-as-an-advertising-process-improvement-paradigm/ |