QR-CODE ROLE IN SEMIOTICS OF THE CHINESE SPORTS PRINT MEDIA ADVERTISING
sports media discourse. Authors note that the QR code takes attention of the addressee, raising the index of curiosity, in detail informs on goods, services, actions, carries out feedback with the sender and the hidden control of efficiency and relevance of advertizing content. 4 types of signs as...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
Publishing and Printing Center NOSU
2017-12-01
|
| Series: | Актуальные проблемы филологии и педагогической лингвистики |
| Subjects: | |
| Online Access: | http://philjournal.ru/upload/2017-4/47-54.pdf |