Promoting SMEs effectiveness through innovative communication strategies and business-IT alignment
The firm’s effective alignment of Information Communication Technology (ICT) capabilities with the SME’s business process to achieve agile communication strategies will distinguish profitable and failing firms in this global market milieu. The paper examined SMEs’ communication strategies in South A...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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LLC "CPC "Business Perspectives"
2020-09-01
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| Series: | Problems and Perspectives in Management |
| Subjects: | |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13976/PPM_2020_03_Ajibade.pdf |