Сompany’s sales simulation based on the use of SWOT analysis and Ishikawa charts
Marketing research at an enterprise is carried out by marketing units in order to determine a possible increase in the marketing activity of the enterprise. To identify the strengths and weaknesses of the sales management of the enterprise, the SWOT-analysis method was applied. A matrix of SWOT anal...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2019-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2019/06/shsconf_m3e22019_04018.pdf |