La lettre commerciale de vente par correspondance : Relation-Client et négociation des valeurs
The commercial letter as a communication tool implies two objects the company has in view: to stimulate the customer to order goods and to establish a long-term relationship with him. In “relational marketing” the negotiation of values is a central issue. Actually, each of the particular commercial...
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| Format: | Article |
| Language: | fra |
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University of Tel-Aviv
2010-10-01
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| Series: | Argumentation et Analyse du Discours |
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| Online Access: | http://journals.openedition.org/aad/993 |