Internet of Things: How to Avoid Short-Term Errors and Ensure Lasting Adoption
The pressure of delivering products in hyper-competitive markets often leads developers to ignore basic data management precautions, along with a failure to devote adequate resources to marketing. To assure that short-term errors don’t cause long-term damage for the IoT, developers must adopt new st...
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| Format: | Article |
| Language: | English |
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Sciendo
2018-10-01
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| Series: | GfK Marketing Intelligence Review |
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| Online Access: | http://www.degruyter.com/view/j/gfkmir.2018.10.issue-2/gfkmir-2018-0015/gfkmir-2018-0015.xml?format=INT |