The Creative Strategy in the Tourist Advertising. The Castilla y León case
Since 1989, the Junta de Castilla y León develops an advertising activity to promote its tourist attraction over the travellers. This article is based on the results of the study of the advertising creative strategy followed by this advertiser to get it. The main objective is to know the image that...
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| Format: | Article |
| Language: | English |
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Universidad de La Laguna
2008-01-01
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| Series: | Revista Latina de Comunicación Social |
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| Online Access: | http://www.ull.es/publicaciones/latina/_2008/05/Carmen_Maria_Alonso.html |