COUNTRY OF ORIGIN, ANIMOSITY AND BRAND PERCEPTION
The consumers’ perception regarding a product’s country of origin, which may sometimes include negative feelings towards that country, may influence their decision to choose or reject that product. The current research aims to identify the extent to which the country of origin affects the purchasing...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Alexandru Ioan Cuza University of Iasi
2018-11-01
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| Series: | EURINT |
| Subjects: | |
| Online Access: | http://cse.uaic.ro/eurint/proceedings/index_htm_files/EURINT2018_MAN.pdf |