Electrophysiological correlates of aesthetic processing of webpages: a comparison of experts and laypersons

We investigated whether design experts or laypersons evaluate webpages differently. Twenty participants, 10 experts and 10 laypersons, judged the aesthetic value of a webpage in an EEG-experiment. Screenshots of 150 webpages, judged as aesthetic or as unaesthetic by another 136 participants, served...

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Bibliographic Details
Main Authors: Jens Bölte, Thomas M. Hösker, Gerrit Hirschfeld, Meinald T. Thielsch
Format: Article
Language:English
Published: PeerJ Inc. 2017-06-01
Series:PeerJ
Subjects:
Online Access:https://peerj.com/articles/3440.pdf