Verbal Influence and Verbal Manipulation (Based on the Data of the Associative Experiment)

• Main Authors: Nina Viktorovna Schennikova, Lada Nikitichna Anipkina, Elena Viktorovna Polyakova
• Format: Article
• Language: English
• Published: Peoples’ Friendship University of Russia (RUDN University) 2018-12-01
• Series: Polylinguality and Transcultural Practices
• Subjects: language consciousness; speech influence and speech manipulation; the effect of advertising texts on linguistic consciousness; associative experiment
• Online Access: http://journals.rudn.ru/polylinguality/article/viewFile/18106/15583

The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formation of stable images of adolescents’ consciousness. The experiment was conducted on the basis of modern television videos. As a result, we came to the conclusion that the effectiveness of advertising depends on a number of factors, including the channel of influence on the recipient. For television advertising is typical the frequency of keywords or a set of tools, thematically related to the keyword.