Verbal Influence and Verbal Manipulation (Based on the Data of the Associative Experiment)
The article is devoted to the problem of manipulative influence of advertising texts on the teenager’s language consciousness. The paper considers the influence of advertising on the associative behavior of subjects, as well as on the assimilation of keywords of the advertising text and the formatio...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2018-12-01
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| Series: | Polylinguality and Transcultural Practices |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/polylinguality/article/viewFile/18106/15583 |