Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective
The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strateg...
Main Authors: | Zuzana Svobodová, Jaroslava Rajchlová |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-10-01
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Series: | Administrative Sciences |
Subjects: | |
Online Access: | https://www.mdpi.com/2076-3387/10/4/78 |
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