Strategic Behavior of E-Commerce Businesses in Online Industry of Electronics from a Customer Perspective

The issue of online shopping behavior is gaining importance with the continued development of e-commerce. E-commerce businesses that aim to be successful in the online market in the long run must consider the factors of online shopping behavior when creating and implementing their e-commerce strateg...

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Bibliographic Details
Main Authors: Zuzana Svobodová, Jaroslava Rajchlová
Format: Article
Language:English
Published: MDPI AG 2020-10-01
Series:Administrative Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-3387/10/4/78