Problem of measurement of efficiency of propaganda (on the example of using of the index of effectiveness of the russian propaganda in Ukraine)

The article analyzes the possible effects of propaganda and justifies the possibility of empirical evaluation of its effectiveness. There are described main trends in the depending of approving the principal Russian propaganda theses by different categories of the population of Ukraine, based on the...

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Bibliographic Details
Main Authors: O. V. Oliinyk, L. I. Lyasota
Format: Article
Language:English
Published: Publishing House "Grani" 2018-05-01
Series:Granì
Subjects:
Online Access:https://grani.org.ua/index.php/journal/article/view/1147