THE RELATIONSHIP BETWEEN MATERIALIST VALUES AND HEDONIC AND UTILITARIAN SHOPPING TO LIFE SATISFACTION
Although today's consumers have more product and service options than before, there is no parallel increase in the satisfaction levels of consumers. This also changes opinions about consumer buying behavior. It is thought that consumers have bought products for not only the their tangible prop...
| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Trakya University
2019-12-01
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| Series: | Trakya Üniversitesi Sosyal Bilimler Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/880065 |