Procedure for marketing system improvement in agricultural production cooperatives at Pinar del Rio province

Marketing management plays an indisputable role in all business systems with a critical impact on national economies. In the Cuban case is particularly important this subject in the agricultural sector by the need to meet the demand for agricultural products and ensure population food security. This...

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Bibliographic Details
Main Authors: Angie Fernández Lorenzo, Yimian de Liz Contreras Dí
Format: Article
Language:Spanish
Published: Universidad de Pinar del Río "Hermanos Saíz Montes de Oca" 2016-07-01
Series:Cooperativismo y Desarrollo
Subjects:
Online Access:http://coodes.upr.edu.cu/index.php/coodes/article/view/111