Analisis Conjoint Preferensi Konsumen terhadap Kombinasi Fitur Produk Motor Bekas Berdasarkan Segmen Gender di Jambi
The purpose of this study is to determine consumer preferences for product attributes of used motorcycles. It is because motorcycles have so many variants that make consumers confused in choosing the products. Therefore, company should know what is required by the consumer to distinguish between men...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Bina Nusantara University
2015-07-01
|
| Series: | Journal the Winners |
| Subjects: | |
| Online Access: | https://journal.binus.ac.id/index.php/winners/article/view/638 |