CONSUMER PREFERENCE ANALYSIS TOWARDS CORN MILK USING KANO MODEL

CONSUMER PREFERENCE ANALYSIS TOWARDS CORN MILK USING KANO MODEL

The objective of this study is to describe level of acceptance and customer satisfaction towards corn milk produced by ABEC (Agroindustrial Business and Entrepreneurship Center). It utilized the Kano model. The findings showed based on CSC (Customer Satisfaction Coefficient) score that indicated the...

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Bibliographic Details
Main Authors: Ikasari D.M., Dewanti B.S.D., Rohmah W.G., Septifani R.
Format: Article
Language:English
Published: Russian Journal of Agricultural and Socio-Economic Sciences 2017-11-01
Series:Russian Journal of Agricultural and Socio-Economic Sciences
Subjects:
Customer
preference
satisfaction
corn milk
Online Access:https://rjoas.com/issue-2017-11/article_75.pdf

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