CONSUMER PREFERENCE ANALYSIS TOWARDS CORN MILK USING KANO MODEL
The objective of this study is to describe level of acceptance and customer satisfaction towards corn milk produced by ABEC (Agroindustrial Business and Entrepreneurship Center). It utilized the Kano model. The findings showed based on CSC (Customer Satisfaction Coefficient) score that indicated the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Russian Journal of Agricultural and Socio-Economic Sciences
2017-11-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | https://rjoas.com/issue-2017-11/article_75.pdf |