Consumer Decisions toward Fashion Product Shopping in Indonesia: The effects of Attitude, Perception of Ease of Use, Usefulness, and Trust
This study aims to analyze the relationship between perceived usefulness, perceived ease of use and trust in the attitudes and decisions of shopping for online fashion products. This study used purposive sampling in the survey method with a sample of 70 respondents from the city of Jakarta. The resu...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Management National University of Political Studies and Public Administration
2019-06-01
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| Series: | Management Dynamics in the Knowledge Economy |
| Subjects: | |
| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/302/259 |