FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT

Current consumers have more information and options than before to gather product information and decide what to buy and where to shop. Thus, consumers can find out about new products via TV, radio, the press and online advertising, social networking sites (Twit...

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Main Author:	Camelia - Maria ISMANĂ -ILISAN
Format:	Article
Language:	English
Published:	Transilvania University Press 2018-12-01
Series:	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
Subjects:	loyalty customer relationship management consumers mark eting 1.0 2.0 3.0 4.0
Online Access:	http://webbut.unitbv.ro/bulletin/Series%20V/2018/BULETIN%20I/10_ISMANA.pdf

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spelling	doaj-7b8f4227ddcc4afe8018aa3e50d1146b2020-11-24T21:17:01ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942065-21942018-12-011128188FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENTCamelia - Maria ISMANĂ -ILISAN0Transilvania University of Brasov Current consumers have more information and options than before to gather product information and decide what to buy and where to shop. Thus, consumers can find out about new products via TV, radio, the press and online advertising, social networking sites (Twitter, Facebook, etc.) and can immediately compare prices with online comparators and then shop online from the web, from a catalogue, contact centre, or store. Merchants need to develop their organizational and functional capabilities, as well as to implement the most appropriate tools and techniques to influence the consumer.http://webbut.unitbv.ro/bulletin/Series%20V/2018/BULETIN%20I/10_ISMANA.pdfloyaltycustomer relationship managementconsumersmark eting 1.02.03.04.0
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Camelia - Maria ISMANĂ -ILISAN
spellingShingle	Camelia - Maria ISMANĂ -ILISAN FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences loyalty customer relationship management consumers mark eting 1.0 2.0 3.0 4.0
author_facet	Camelia - Maria ISMANĂ -ILISAN
author_sort	Camelia - Maria ISMANĂ -ILISAN
title	FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT
title_short	FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT
title_full	FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT
title_fullStr	FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT
title_full_unstemmed	FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT
title_sort	fundamental elements of customer relationship management
publisher	Transilvania University Press
series	Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences
issn	2065-2194 2065-2194
publishDate	2018-12-01
description	Current consumers have more information and options than before to gather product information and decide what to buy and where to shop. Thus, consumers can find out about new products via TV, radio, the press and online advertising, social networking sites (Twitter, Facebook, etc.) and can immediately compare prices with online comparators and then shop online from the web, from a catalogue, contact centre, or store. Merchants need to develop their organizational and functional capabilities, as well as to implement the most appropriate tools and techniques to influence the consumer.
topic	loyalty customer relationship management consumers mark eting 1.0 2.0 3.0 4.0
url	http://webbut.unitbv.ro/bulletin/Series%20V/2018/BULETIN%20I/10_ISMANA.pdf
work_keys_str_mv	AT cameliamariaismanailisan fundamentalelementsofcustomerrelationshipmanagement
_version_	1726014757914279936

FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT

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