FUNDAMENTAL ELEMENTS OF CUSTOMER RELATIONSHIP MANAGEMENT
Current consumers have more information and options than before to gather product information and decide what to buy and where to shop. Thus, consumers can find out about new products via TV, radio, the press and online advertising, social networking sites (Twit...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2018-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://webbut.unitbv.ro/bulletin/Series%20V/2018/BULETIN%20I/10_ISMANA.pdf |