Developing and Explaining a Framework to Establish Customer Knowledge Management (CKM) in Private Commercial Banks in Iran
Customer Knowledge Management (CKM) has been a subject of much attention in recent years. The attractiveness of this subject is the result of its benefits for organizations; but despite the benefits of CKM implementation, many projects aimed at implementing CKM in organizations fail due to companies...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2014-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_51604_d6af3e476bb5ea4c8a64dc53273f6843.pdf |