Analysis of internationalization process of IBQ Britanite under the perspective of the behavioral approach
The process of internationalization of companies has proceeded in different ways and contexts. Among the models that guide and explain the moves made by companies into the international market, this study is on the behavioral perspective of internationalization theories The main objective of this p...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Escola Superior de Propaganda e Marketing - ESPM
2013-11-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/206 |