THE ROLE OF THE NAME OF VODKA FOR CREATING THE DEMAND IN CONSUMER MARKET IN THE CITY OF KEMEROVO
Consumer behavior in the market of vodka has a number of specific features. Often taste, aroma, and other characteristics of brands from different manufacturers do not have important differences. It is impossible to evaluate them at the time of purchasing. Recognizable drinks are preferred. The main...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Russian |
| Published: |
Kemerovo State University
2016-12-01
|
| Series: | Техника и технология пищевых производств |
| Subjects: | |
| Online Access: | http://fptt.ru/stories/archive/43/22.pdf |