What's bad is easy

Some decision situations are so objectionable or repugnant that people refuse to make a choice. This paper seeks to better understand taboo responses, and to distinguish choices that are truly taboo from those that are merely difficult or confusing. Using 22 scenarios that describe potentially taboo...

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Bibliographic Details
Main Authors: Sarah Lichtenstein, Robin Gregory, Julie Irwin
Format: Article
Language:English
Published: Society for Judgment and Decision Making 2007-06-01
Series:Judgment and Decision Making
Subjects:
Online Access:http://journal.sjdm.org/http