The Evolution of Sustainability Perceptions in Mass-Market Products

The Evolution of Sustainability Perceptions in Mass-Market Products

Planet Life Economy Foundation (PLEF) is an Italian non-profit organization constituted in 2003 by managers and entrepreneurs from the mass-market industry. The perceptions of the sustainability of industrial brands (IB) and private labels (PL) are deepened according to consumer online opinions. The...

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Bibliographic Details
Main Author: Emanuele Plata
Format: Article
Language:English
Published: Niccolò Cusano University-Rome 2016-06-01
Series:Symphonya
Subjects:
retail companies
sustainability
mass-market industry
global markets
private labels
industrial brands
market-driven management
Online Access:https://symphonya.unicusano.it/article/view/12290

Internet

https://symphonya.unicusano.it/article/view/12290

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