Tacit Knowledge Augmented Customer Relationship Management Systems: An Empirical Investigation
Tacit knowledge (TK) is a core value element important for obtaining a competitive edge for Customer Relationship Management (CRM). CRM is recognized of high value for integrating knowledge in marketing function. The focus on explicit knowledge so far has resulted in neglecting the importance of...
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| Format: | Article |
| Language: | English |
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Johar Education Society
2017-12-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
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| Online Access: | http://www.jespk.net/publications/404.pdf |