NEUROEKONOMI & TRUST PADA MENTALITAS ENTREPRENEUR MUSLIM DI KOTA PEKALONGAN

This research explains that among the Muslim entrepreneur of Pekalongan City, the role of trust as an output of neuro-economic process has taken a part in forming their entrepreneur mentality. The dimension of their entrepreneur mentality includes their commitment to business (commitment to chance,...

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Bibliographic Details
Main Author: Susminingsih *
Format: Article
Language:English
Published: Sekolah Tinggi Agama Islam Negeri (STAIN) Pekalongan 2013-05-01
Series:Jurnal Penelitian
Subjects:
Online Access:http://e-journal.iainpekalongan.ac.id/index.php/Penelitian/article/view/208