Marketing Mix in Team Sports in Serbia
Marketing activities, i.e. promotional presentations of various offers to a wide audience, represent inevitable means in strategic plans of organisations from various fields. Such approach also demands from sports organisations to form a promotional marketing mix. The objective of this paper was to...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy
2019-07-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_July_2019_Matic_3-10.pdf |