Prebiotics and probiotics – the importance of branding

The costs of developing a probiotic or prebiotic ingredient have always been substantial. Ingredient characterization, evaluation of technological and physiological properties, and demonstrations of safety and clinical efficacy require expensive research. The demanding regulatory requirements impose...

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Bibliographic Details
Main Author: Ross Crittenden
Format: Article
Language:English
Published: Taylor & Francis Group 2012-06-01
Series:Microbial Ecology in Health and Disease
Online Access:http://www.microbecolhealthdis.net/index.php/mehd/article/view/18566/22578