Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework
<span>The world of marketing communication has been transformed completely by the presence of the internet and internet-enabled platforms. Today, the internet and related platform are home to massive amounts of human dialogues. Human interaction has changed drastically because of the presence...
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| Format: | Article |
| Language: | English |
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International Association of Online Engineering (IAOE)
2021-03-01
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| Series: | International Journal of Interactive Mobile Technologies |
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| Online Access: | https://online-journals.org/index.php/i-jim/article/view/18147 |