Effects of attention and reliability on the performance of online medical crowdfunding projects: The moderating role of target amount
Medical crowdfunding platform helps numerous patients access enthusiastic donors and address financial difficulties, but many crowdfunding projects fail to reach their target amount. Thus, how a crowdfunding project can attract considerable donors is questionable. This study examines the effects of...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
KeAi Communications Co., Ltd.
2020-09-01
|
| Series: | Journal of Management Science and Engineering |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S209623202030041X |