How Does Website Quality and Trust Towards Website Influence Online Purchase Intention?
Online shopping is gaining popularity in Pakistan but the research on its determinants is scarce. The main purpose of this study is to explore what factors are important in developing online purchase intention of Pakistani youth interested in shopping through the internet. The data were collected...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Johar Education Society
2018-12-01
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| Series: | Pakistan Journal of Commerce and Social Sciences |
| Subjects: | |
| Online Access: | http://jespk.net/publications/4321.pdf |